Promotional Lashe's Commercial By Ambix Producciones | Motion Graphics By: Luis Martinez
Inspiration board tells a story of how I wanted the brand to be seen by it's audience.Similar to these images, I wanted the brand to transmit beauty, boldness, character, elegance, glamour, and sensuality.
Quick Sketches and Ideation enabled me to sort out my ideas and come up with the final brand style and logo.
My client wanted the logo/brand to be feminine, yet bold. Hucklebuck font transmits exactly that, with an added touch of playfulness. My color choice was client influenced, she really wanted to use hot pink as the primary color of the brand.
Brand and logo application on business's common products like business cards and promotional t-shirts. Displayed at the bottom is the final package design for the product.